Custom Jewelry quietly into the homes of ordinary people flying

“51″ before, specializing in diamonds over a hundred years of landing in Hong Kong Kui Ren Albert Group, the ancient city of Xi’an, but this is usual practice, launched a new brand — Katherine custom jewelry. This is Katherine from mainland China entered the market in 2006 after the fourth set up the professional custom jewelry shop.

        It is understood that “custom” jewelry in recent years, consumption has become a fashionable way of the most popular purchase. Professionals in the industry say, custom jewelry for each individual person, is with extraordinary charm and meaning, with “custom” jewelry made of all recorded behind an unforgettable experience of mind, about the jewelry between itself and the owner of the legendary story. Both can achieve the dream of every person is constantly changing, it can greatly satisfy the spiritual needs of consumer groups, so in recent years, become the exclusive mind between couples.

         Custom jewelry is modern pursuit of personal consumption, to meet the fashion tastes of a sophisticated lifestyle of people. However, this jewelry is not only the consumption patterns and exclusive wealthy class, it allows more people the desire to achieve a luxurious life.

         It is understood that the present custom jewelry shop in Xian has more than 34. Xi’an is the first to enter the diamond from Shanghai birds. Late last year, official diamond bird landing Chang’an the United States and the United States department store.

         This year, 51 former, from Hong Kong, Katherine also settled in Xi’an High-tech Zone. 51, Hong Kong has a jewelry custom jewelry company Guli Lan also opened high-tech zones, and accompanied by two neighbors will address selected in the high-tech zone near the Golden Eagle Department Store. It is understood that at present some second-tier jewelry brand, to achieve new sales and started fighting the enemy in Xi’an market.

         A nearly two decades in the jewelry industry, who say that the current custom jewelry stores, most will be located at the economically developed business district, or downtown business district or the popular high-tech zones rather busy shopping mall, or with high-end shopping center adjacent to, surrounded by the city’s most high-end 5A class office group, or a concentration of fashion and business. And mostly take orders online and experience the store to select the paragraph, and then customize jewelry according to individual needs. As affordable, fashionable style, attracted the eye of many consumers.

         When reporters learned, Xi’an current custom jewelry shop mostly in high-tech zones, most are more than 100 square meters of shop experience. That are in high consumption areas of the jewelry store experience, not only decorated fashion fresh and elegant. Between customers, is worth the money for most successful people, or groups of young fashion. In the experience of shops, jewelry who can freely customize their favorite jewelry designs, but also personally selected fashion styles order. Katherine’s Manager Li told reporters, custom jewelry shopping experience now has become fashionable to shop in a place can not not go.

        The Manager Li said that China has now become the world’s largest consumer of diamond jewelry. Diamond jewelry brand, many have turn their attention to the Chinese market. And take a variety of marketing into. Especially in recent years, many brands start using e-commerce platform for direct sales. This not only eliminates the need for a larger cost of sales, consumer groups have also changed the market.

         Including Katherine, including a number of jewelry brands, have begun efforts to lead the new trend of diamond consumption, combined with online shopping platform and brand professional custom technology center set up shop in the consumption pattern of experience, not only to provide consumers with a convenient also makes luxury altar, toward the development of personality, diversity of choice of mode of advancing consumer services. Also shows the Internet for consumers, urban custom center, call center, interactive shopping experience to Trinity.

         Blue bird and she felt in the diamond store experience, the reporter found custom diamond jewelry store display not only innovative and unique style, and almost all the world’s newest design. In terms of price, much lower than in large shopping malls, shopping centers and even some of the price of less than 50%.